The Directional Arrow Rule
Printed on the cardboard edge of almost every residential furnace filter is an arrow labeled AIR FLOW. While it seems simple, installing a filter backward is one of the top three installation errors identified by HVAC service technicians. A backward filter compromises filtration efficiency and can physically collapse into the blower wheel.
The Universal Mnemonic
The arrow MUST point in the direction the air is traveling—toward the blower motor and furnace heat exchanger. If the filter is in a return grille, the arrow points into the wall or ceiling.